• English
  • German
  • French
  • Portuguese (Portugal)

Optibus Awarded as Technology Pioneer by World Economic Forum


UX Writer

Tel Aviv

About The Position

We’re looking for our first full-time UX writer to take ownership of all UX writing for our B2B SaaS software, encompassing day-to-day work on new features as well as longer-range work on building UX writing infrastructure. 

Our users are transportation planners and schedulers, and our software is something our customers need to get their day-to-day work done... so our UX writing challenges are less "How do we make this really delightful" and more "How do we make this complicated concept sound simple and straightforward without using developerese."

The role requires close collaboration with the product team, including product managers and designers, as well as with R&D, marketing and customer success. At the same time, it requires a great deal of autonomy, responsibility, leadership and general excellence.


  • Track and fulfill requests for UX writing, ranging from error messages and small components of existing features to an entire flow for new features
  • Participate in the design of new features from early stages through to implementation, in close collaboration with the product team
  • Participate in naming new features, in collaboration with other stakeholders
  • Conduct user research as needed, in collaboration with other stakeholders
  • Meticulously document all copy suggestions and changes
  • Proactively identify areas of the product where microcopy/UX writing can be improved, and lead the process to improve those areas
  • Own the UX writing workflow and make improvements as needed, in collaboration with product and R&D
  • Take the lead on building a style guide, in collaboration with product and marketing, and on other initiatives to build an infrastructure that improves the consistency, quality and scalability of our UX writing


We are looking for a native-level English speaker with top-notch communication skills who views the world through the user's eyes and has the following:

  • Passion for advocating for the user’s needs 
  • Ability to write clear and succinct microcopy that serves the larger purpose of the product element you’re working on, to see both the forest and the trees
  • Excellent, unstilted and error-free English writing and communication skills
  • Eagerness to constantly learn more about what our customers use our product for, how our product works, how the user experience could be better, and the needs and challenges facing the public transportation industry in the markets we serve
  • Ability to take ownership of the company’s UX writing while collaborating closely with the product team and other stakeholders, and to defend your suggestions while being easy to work with
  • Ability to prioritize effectively, taking into account the product needs and your own constraints, and communicate your prioritization standards
  • The flexibility to roll with multiple iterations and revisions, the creativity to see new ways to improve user experience and internal workflow, and the meticulousness to document your work, maintain consistency and meet deadlines
  • 2+ years of UX writing experience (but willing to consider UX writing-adjacent experience)


  • Mother-tongue English (major advantage)
  • UX writing portfolio (major advantage)
  • Good spoken Hebrew
  • Ability and willingness to document release notes and/or contribute to product marketing as needed 
  • Experience with UX/UI and/or product development, especially in an Agile startup environment
  • Professional writing experience 
  • Sense of humor

About the company:

Optibus is passionate about the future of mass transportation – we want more people to use it, and we believe it should take center stage as the world of mobility changes around us.

Our vision is to be the technology engine behind better and more efficient means of mass transit, making it the first choice for passengers and cities alike. Our technology is at the center of making this happen, with a unique combination of AI and optimization algorithms, since better scheduling and operations make for better mass transit service, for all. We’re a well-funded startup whose product is deployed at more than 300 cities worldwide, and we are quickly becoming a leader in the space – and our culture reflects this: we like fun and super smart people, and we’re pretty serious about making mass transportation radically better. We have offices in the US, UK, Brazil, Germany and Israel.

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