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Powering Core Mass Transit Operations
Optibus is a high-tech mobility platform provider that improves mass transit performance in hundreds of cities around the world.
Optibus provides a SaaS platform that plans and schedules the movements of vehicles and drivers, increasing operational efficiency, reducing costs and improving reliability. The platform provides detailed insights on operational and financial efficiency.
Optibus’ technology is based on a robust combination of artificial intelligence, advanced optimization algorithms and distributed cloud computing.
Optibus powers some of the most complex and large-scale transit operations worldwide, improving quality of service and efficiency, reducing costs, streamlining operations and reducing congestion and emissions.
The company is headquartered in Tel Aviv and has offices in San Francisco, London and Düsseldorf.
Join Our Team
It’s an exciting time to be at Optibus. We’re at the forefront of changes to mobility, which have a deep impact on people’s lives, the economy and our cities. We value good people that are smart and fun, and we’re a great place to work at. Check out our openings here
Our Customers
Optibus has been selected by the world’s leading transit providers in more than 300 cities around the world.
Management
- Amos HaggiagCo-Founder and CEO
Amos cofounded Optibus in 2014, combining a deep understanding of mass transportation with a deep knowledge of math and computing. He was previously a senior software development engineer at Microsoft, where he led the design and development of large-scale personalization engines for online ads, search and personal assistants. Prior to his work at Microsoft, Amos designed machine learning algorithms for Siemens and for the audience engagement platform Collarity. He is the recipient of several prestigious math and technology awards, including the Intel Prize (for software engineering), the Elkin Prize (for information technology) and the Wolf Prize (for mathematics). Amos has a bachelor's of science in mathematics and computer science from Ben-Gurion University.
- Eitan YanovskyCo-Founder and CTO
Eitan spearheads Optibus research and technology. He has extensive experience in development of complex software systems and leading R&D teams. Eitan has the passion to understand all aspects of the system, from the bits and bytes level up to the high level architecture, specializing in applying math to solve complex algorithmic problems. Eitan holds a B.Sc. in Mathematics and Computer Science with dean excellence from Ben-Gurion University and M.Sc. in Computer Science from Tel-Aviv University
- Volker AderholdGeneral Manager, DACH
Volker is responsible for the development and expansion of Optibus in the DACH countries, leading the region's sales operations. Volker has more than 25 years experience in selling complex software solutions, including leadership roles for national and international sales teams, international business development, global strategic account management and international partner management. In many of his roles, Volker successfully established and developed organizations in start-up mode or with a start-up culture. Volker holds a master's degree in business administration.
- Yossi AloniVP Global Sales
Yossi leads the breakthrough of Optibus’ innovative solutions into the global markets. Yossi is a senior marketing and sales executive with 25+ years of strategy and field experience, with proven success across five continents. Yossi served in leadership roles for large companies, like: BMC Software, HP, and Amdocs, as well as for emerging startups, such as Applisonix. Yossi holds an engineering degree in Computer Science, a BA in business from Champlain College, and an Executive MBA from San Diego State University
- Shaun BretsteinVP Customer SuccessShaun BretsteinVP Customer Success
Shaun leads Optibus’ Customer Success organization, whose goal is to maximize the product value to our customers and make it sustainable. Shaun is a seasoned business professional with over 18 years of global experience with a mix rich of customer facing roles. Prior to joining Optibus, Shaun held senior management and delivery positions in global enterprises, consulting practices as well as startup companies. Shaun holds a BA in Computer Sciences from The Academic College of Tel Aviv Yaffo (MTA).
- Roni FlomanVP Marketing
Roni joined Optibus in May 2018. Prior to that she was VP Marketing for GamEffective, leading its marketing, product strategy and lead acquisition. Prior to that, she consulted numerous start-up technology companies. Prior to that led business development at telecom and enterprise software companies. She holds an L.L.B Degree, Magna Cum Laude, from the Tel Aviv University and an MBA from INSEAD. She is also a published author.
- Kevin ForemanGeneral Manager, North America
Kevin leads Optibus' North America operation, leveraging over 20 years of successful general management and strategic leadership in sales, marketing, product development and customer success. Kevin has extensive experience in the mobility and artificial intelligence spheres. He served as vice president and general manager of the enterprise division of Seattle-based INRIX, the leading provider of data and insight into how people move around the world, and in several executive roles at RealNetworks, which uses artificial intelligence and machine learning to develop applications for facial recognition and the real-time delivery and playback of audio, video and other media content. Kevin is the former CEO of Point Inside, a Seattle-area mobile application developer of indoor customer navigation for the retail sector, and of social merchandising service Bevy. He holds an MBA from Harvard Business School.
- Omer GoldschmidtVP Strategy and Business Development
Omer oversees new business development for Optibus with a focus on new markets, sectors, products, and partnerships that can help scale the company’s growth. Prior to joining Optibus, Omer held various senior positions in leading High-Tech companies, including Windward and CMS Medical. Omer holds an LL.B in Law (cum laude) and also a dual major BA in Finance and Accounting (cum laude) both from the IDC in Herzliya, Israel. In addition to building the success of Optibus, Omer is a passionate marathon runner and a veteran honored Captain in the Israeli Defense Forces’ elite paratroopers unit.
- Ram GreenbergVP Product
Ram leads the Optibus product development. He has a wide experience in the product management field, software development, entrepreneurship and investment management. Ram’s experience includes software development at Microsoft, Co-founding Aniways – a contextual monetization solutions for messaging apps (technology acquired by Verizon), and managing an early stage private fund.
Ram holds an MBA from Tel-Aviv University and a B.Sc. in computer science from the Hebrew University, which he has graduated with honors.
- Maor IgerVP Finance and Legal
Maor Iger joined Optibus as its Director of Finance in 2017. He is responsible for all of the company's financial and legal affairs. Prior to joining Optibus, Maor headed finance at Tata Consultancy Services Israel. He was director of finance and legal at Divinetworks, a Data Delivery Network Provider. Prior to that, Maor trained both in law and in accounting. He holds a MBA from the Tel Aviv University, and a BA in Accounting and Finance and LLB from The College of Management.
- Dave JoshuaGeneral Manager, UK
Dave leads the UK office and business entity for Optibus and is responsible for both our people and growth in the region. He’s highly experienced both at a strategic level and directly advising clients in analytics, big data and optimization projects for the top FTSE and Fortune 100 for over 10 years. Previously he’s worked as VP of Sales for Romonet, started new regions from scratch as VP EMEA for Canara and European Sales Director for Powershield as well as other senior technology roles across multiple sectors. Dave also founded a not-for-profit technology graduate platform, launching from Google’s London HQ in 2012. As well as speaking 5 different languages, including studying a Modern Languages degree at the University of Exeter, he possesses multiple accreditations in ML, BI and data strategy. Dave has a very deep and passionate interest in mobility solutions and knows Optibus has the opportunity fundamentally change the public transit world for good.
- Hilla Porat GoldshteinVP People
Hilla leads Optibus’ Human Resources organisation, shaping our people strategy and organizational culture. Previously, Hilla was VP HR for Bidalgo, held a series of HR roles at Applied Materials and was a diagnostician psychologist at Adam-Milo. During her career she planned, led and executed global HR strategies, led and coached HR teams, and focused on organizational growth & talent development. Hilla holds an MA in Organizational & Occupational Psychology, a BA in Psychology and a BA in Statistics, Magna Cum Laude, from Haifa university. She is also certified by the Tavistock Institute & Ofek in a psychoanalytic-systemic approach to organizational consultation and development.
- Ehud RokachChairman
Ehud is a seasoned tech executive and entrepreneur with over two decades of experience as founder, CEO, and GM of multiple startups and businesses. Ehud’s background spans IT, Telecom, and Networking. Prior to joining Optibus, Ehud co-founded XtremIO, an IT infrastructure company and an innovator in Enterprise Flash Storage. Following its acquisition by EMC Ehud served as SVP and GM with Dell EMC, establishing XtremIO as market leader and growing its business to more than $Billion in revenue. Previously Ehud served as co-founder and CEO with Corrigent Systems and COO with Orckit Communications. Earlier in his career Ehud held engineering and operations positions with an elite technology unit of the Israeli ministry of defense.
Ehud holds a BSc. in Electrical Engineering (Summa Cum Laude) from the Technion, Israel, and an MBA (Cum Laude) from the Hebrew University, Jerusalem.
- Naor RosenbergVP R&D
Naor joined Optibus as its VP Research and Development in early 2018.He leads Optibus Research and Development, managing all aspects of the Optibus SaaS platform. Naor is a seasoned software engineering manager with 19 years of software engineering experience, both in startups and corporates, consumer facing and enterprise products. He was part of the founding team of three R&D centers in Israel (HERE Technologies, Karhoo and Quixey). He holds an M. Sc Magna Cum Laude in Technology and Information Systems Management from the Tel Aviv University and a B.Sc in Computer Science from Haifa University.
Advisory Board
- Prof. Avishai CederProf. Avishai Ceder
Prof. Ceder is a worldwide expert and leader in the field of public transportation. He received B.Sc. (1971) from the Technion, Faculty of Industrial and Management engineering, M.Sc. (1972) and Ph.D. (1975) on the subject of Transportation with emphasis on Operations Research and Human Factors, at the University of California at Berkeley, USA. In 2007 he became Professor – Chair in Transportation, within the Department of Civil and Environmental Engineering University of Auckland. Prof. Ceder is the Founder and was the Director, until 2014, of the Transportation Research Centre (TRC).
Prof. Ceder was the Head of the Transportation Engineering and Geo-Information Department at the Technion, the Chief Scientist at the Israel Ministry of Transport from 1994 to 1997, and the Israel delegate to the Transport Program of the European Community. He was a visiting Professor twice at MIT, the University of California at Berkeley, and at Universities of Hong Kong and Tokyo, and he is a member of various international symposia and workshops (e.g., ISTTT, CASPT).
Prof. Ceder is the author of two books: ‘Public Transit Planning and Operation: Theory, Modelling and Practice’, and the 2nd edition ‘Public Transit Planning and Operation: Modelling, Practice and Behavior’.
- Dr. Robert Ishaq
Dr. Robert Ishaq is a Technion graduate with a PhD in transportation engineering. He is a research associate at the Transportation Research Institute and a lecturer at the Technion Faculty of Civil and Environmental Engineering. His research interests are in the field of demand modeling and decision making models.
In addition to his work as a researcher, Dr. Ishaq is a consultant for public infrastructure companies on issues such as strategic transportation plans and demand modelling for public transport planning. Some of his projects include: The Metronit, Haifa’s BRT (Bus Rapid Transport) system plan and multiple transportation master plans and public transportation design projects.