Powering Core Mass Transport Operations

Optibus is a cloud-native AI platform that brings much-needed innovation to the essential mobility mode at the heart of our cities: public transportation.

Optibus leverages a robust combination of artificial intelligence, advanced optimization algorithms and distributed cloud computing to make public transportation smarter, better and more efficient – and ultimately nourish freedom of movement and sustainable cities.

A SaaS company founded in 2014, Optibus powers complex transit operations in over 450 cities around the world, planning and scheduling the movement of vehicles and drivers to improve the quality and reliability of transit service and make operations more efficient.

Optibus has been recognized by the World Economic Forum as a Technology Pioneer and by Gartner as a Cool Vendor. It is headquartered in Tel Aviv and has offices in New York, Chicago, Seattle, San Francisco, London and São Paulo.

Join Our Team

It’s an exciting time to be at Optibus. We’re at the forefront of changes to mobility, which have a deep impact on people’s lives, the economy and our cities. We value good people that are smart and fun, and we’re a great place to work at. Check out our openings here

Our Customers

Optibus has been selected by the world’s leading transit providers in more than 450 cities around the world.

Management

Ehud Rokach
Chairman
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Ehud Rokach

Chairman

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Ehud is a seasoned tech executive and entrepreneur with over two decades of experience as founder, CEO, and GM of multiple startups and businesses. Ehud’s background spans IT, Telecom, and Networking. Prior to joining Optibus, Ehud co-founded XtremIO, an IT infrastructure company and an innovator in Enterprise Flash Storage. Following its acquisition by EMC Ehud served as SVP and GM with Dell EMC, establishing XtremIO as market leader and growing its business to more than $Billion in revenue. Previously Ehud served as co-founder and CEO with Corrigent Systems and COO with Orckit Communications. Earlier in his career Ehud held engineering and operations positions with an elite technology unit of the Israeli ministry of defense.

Ehud holds a BSc. in Electrical Engineering (Summa Cum Laude) from the Technion, Israel, and an MBA (Cum Laude) from the Hebrew University, Jerusalem.
Ram Greenberg
VP Product
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Ram Greenberg

VP Product

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Ram leads the Optibus product development. He has a wide experience in the product management field, software development, entrepreneurship and investment management. Ram’s experience includes software development at Microsoft, Co-founding Aniways – a contextual monetization solutions for messaging apps (technology acquired by Verizon), and managing an early stage private fund.

Ram holds an MBA from Tel-Aviv University and a B.Sc. in computer science from the Hebrew University, which he has graduated with honors.
Naor Rosenberg
VP R&D
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Naor Rosenberg

VP R&D

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Naor joined Optibus as its VP Research and Development in early 2018.He leads Optibus Research and Development, managing all aspects of the Optibus SaaS platform. Naor is a seasoned software engineering manager with 19 years of software engineering experience, both in startups and corporates, consumer facing and enterprise products. He was part of the founding team of three R&D centers in Israel (HERE Technologies, Karhoo and Quixey). He holds an M. Sc Magna Cum Laude in Technology and Information Systems Management from the Tel Aviv University and a B.Sc in Computer Science from Haifa University.
Maor Iger
VP Finance and Legal
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Maor Iger

VP Finance and Legal

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Maor Iger joined Optibus as its Director of Finance in 2017. He is responsible for all of the company's financial and legal affairs. Prior to joining Optibus, Maor headed finance at Tata Consultancy Services Israel. He was director of finance and legal at Divinetworks, a Data Delivery Network Provider. Prior to that, Maor trained both in law and in accounting. He holds a MBA from the Tel Aviv University, and a BA in Accounting and Finance and LLB from The College of Management.
Omer Goldschmidt
VP Business Development
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Omer Goldschmidt

VP Business Development

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Omer oversees new business development for Optibus with a focus on new markets, sectors, products, and partnerships that can help scale the company’s growth. Prior to joining Optibus, Omer held various senior positions in leading High-Tech companies, including Windward and CMS Medical. Omer holds an LL.B in Law (cum laude) and also a dual major BA in Finance and Accounting (cum laude) both from the IDC in Herzliya, Israel. In addition to building the success of Optibus, Omer is a passionate marathon runner and a veteran honored Captain in the Israeli Defense Forces’ elite paratroopers unit.
Shaun Bretstein
VP Customer Success
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Shaun Bretstein

VP Customer Success

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Shaun leads Optibus’ Customer Success organization, whose goal is to maximize the product value to our customers and make it sustainable. Shaun is a seasoned business professional with over 18 years of global experience with a mix rich of customer facing roles. Prior to joining Optibus, Shaun held senior management and delivery positions in global enterprises, consulting practices as well as startup companies. Shaun holds a BA in Computer Sciences from The Academic College of Tel Aviv Yaffo (MTA).
Hilla Porat Goldshtein
VP People
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Hilla Porat Goldshtein

VP People

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Hilla leads Optibus’ Human Resources organisation, shaping our people strategy and organizational culture. Previously, Hilla was VP HR for Bidalgo, held a series of HR roles at Applied Materials and was a diagnostician psychologist at Adam-Milo. During her career she planned, led and executed global HR strategies, led and coached HR teams, and focused on organizational growth & talent development. Hilla holds an MA in Organizational & Occupational Psychology, a BA in Psychology and a BA in Statistics, Magna Cum Laude, from Haifa university. She is also certified by the Tavistock Institute & Ofek in a psychoanalytic-systemic approach to organizational consultation and development.
Kevin Foreman
General Manager, North America
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Kevin Foreman

General Manager, North America

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Kevin leads Optibus' North America operation, leveraging over 20 years of successful general management and strategic leadership in sales, marketing, product development and customer success. Kevin has extensive experience in the mobility and artificial intelligence spheres. He served as vice president and general manager of the enterprise division of Seattle-based INRIX, the leading provider of data and insight into how people move around the world, and in several executive roles at RealNetworks, which uses artificial intelligence and machine learning to develop applications for facial recognition and the real-time delivery and playback of audio, video and other media content. Kevin is the former CEO of Point Inside, a Seattle-area mobile application developer of indoor customer navigation for the retail sector, and of social merchandising service Bevy. He holds an MBA from Harvard Business School.
Dave Joshua
General Manager, Europe
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Dave Joshua

General Manager, Europe

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Dave leads Europe for Optibus and is responsible for both our people and growth in the region. He’s highly experienced both at a strategic level and directly advising clients in analytics, big data and optimization projects for the top FTSE and Fortune 100 for over 10 years. Previously he’s worked as VP of Sales for Romonet, started new regions from scratch as VP EMEA for Canara and European Sales Director for Powershield as well as other senior technology roles across multiple sectors. Dave also founded a not-for-profit technology graduate platform, launching from Google’s London HQ in 2012. As well as speaking 5 different languages, including studying a Modern Languages degree at the University of Exeter, he possesses multiple accreditations in ML, BI and data strategy. Dave has a very deep and passionate interest in mobility solutions and knows Optibus has the opportunity fundamentally change the public transit world for good.

Advisory Board

Prof. Avishai Ceder
Prof. Avishai Ceder

Prof. Ceder is a worldwide expert and leader in the field of public transportation. He received B.Sc. (1971) from the Technion, Faculty of Industrial and Management engineering, M.Sc. (1972) and Ph.D. (1975) on the subject of Transportation with emphasis on Operations Research and Human Factors, at the University of California at Berkeley, USA. In 2007 he became Professor – Chair in Transportation, within the Department of Civil and Environmental Engineering University of Auckland. Prof. Ceder is the Founder and was the Director, until 2014, of the Transportation Research Centre (TRC).

Prof. Ceder was the Head of the Transportation Engineering and Geo-Information Department at the Technion, the Chief Scientist at the Israel Ministry of Transport from 1994 to 1997, and the Israel delegate to the Transport Program of the European Community. He was a visiting Professor twice at MIT, the University of California at Berkeley, and at Universities of Hong Kong and Tokyo, and he is a member of various international symposia and workshops (e.g., ISTTT, CASPT).

Prof. Ceder is the author of two books: ‘Public Transit Planning and Operation: Theory, Modelling and Practice’, and the 2nd edition ‘Public Transit Planning and Operation: Modelling, Practice and Behavior’.
Leon Daniels OBE
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Leon Daniels OBE

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Dr. Robert Ishaq
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Dr. Robert Ishaq

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Dr. Robert Ishaq is a Technion graduate with a PhD in transportation engineering. He is a research associate at the Transportation Research Institute and a lecturer at the Technion Faculty of Civil and Environmental Engineering. His research interests are in the field of demand modeling and decision making models.

In addition to his work as a researcher, Dr. Ishaq is a consultant for public infrastructure companies on issues such as strategic transportation plans and demand modelling for public transport planning. Some of his projects include: The Metronit, Haifa’s BRT (Bus Rapid Transport) system plan and multiple transportation master plans and public transportation design projects.
Enrique Fernandez-Pino
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Enrique Fernandez-Pino

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Mr. Fernandez-Pino believes in technology as a tool for creating more sustainable, vibrant cities, and for building profitable, purposeful businesses that serve both shareholders and society. In his advisory role, Mr. Fernandez-Pino brings to Optibus his decades of experience leading award-winning, large digital transformation programmes spanning e-commerce, CRM, web, and mobile apps, and rolling out Model 2 contactless and Automated Delay Repay (ADR) programmes for transport, both unique in the world at the time of implementation.

In his current role as Senior Partner at Digital Works Group, a consulting firm specialising in digital solutions, Mr. Fernandez-Pino is responsible for the Marketing, Change, and Technology division, which includes product development, marketing, project and programme management, and technology and cybersecurity.

From 2014-2020, he served as the Group Chief Innovation Officer (CIO) of the Go-Ahead Group, a leading transport provider of bus and rail services within the UK and a FTSE250 company. Prior to this, he worked in senior roles both for Tesco (2000-2012) and Marks & Spencer (1993-2000).

Mr. Fernandez-Pino is an alumnus of ICADE University (Spain’s equivalent to Oxbridge), and has a first-class honours degree in Corporate Law.
Mark Joseph
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Mark Joseph

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As the CEO of Mobitas Advisors, Mark advises early- and mid-stage growth companies as well as big
strategics in the mobility space. Mark's expert advisory includes strategic evaluation, operating advice, financing and regulations guidance, and introductions to investors, partners, and customers.

Prior to Mobitas, Mark spent more than 15 years in various leadership roles at Transdev, a leading private provider of transportation services in 19 countries, including bus, commuter rail, streetcar, light rail, paratransit, taxi, shuttle and black car. Mark grew the business from $50 million to $1.5 billion in annual revenue. In addition, Mark had responsibility for the UK, Ireland, and Latin America.

Mark is a strong advocate of the importance of mobility in improving quality of life, economic development and social equity in cities. He has lectured at the Harvard Kennedy School, Wharton School of Business, the Yale School of Management, and the Johns Hopkins Carey School of Business.